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“is doubling down on their commitment to supporting artists.”
““At e.l.f., we’ve always believed in empowering the voices of every eye, lip, and face, and that includes every artist with a story and a fan looking to discover something new,” O’Keefe said.”
“It’s an endeavor that honors e.l.f’s commitment to supporting and empowering the next generation of culture makers and creators, especially for those independent artists that are often underserved in the music industry.”
“ambassadors Joaquina, a Grammy Award-winning Venezuelan singer-songwriter and WNBA player Flau’jae Johnson, the musicians and creators on Mirror Mix are an eclectic blend and a useful blueprint for where music is headed.”
““Beauty and music are both powerful forms of self-expression and everyone deserves the opportunity to be seen, heard and celebrated,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f.”
“The album is now live on streaming platforms including Spotify, Apple Music, and Amazon Music and will also be available in e.l.f.”
““Mirror Mix is about opening doors for rising artists, giving them a platform to connect with new audiences and turn these moments into lasting careers.” Working in collaboration with producer Michelle Bell, founder of Geo Massive, the artists gathered for an ersatz boot camp – three days with 8 hours of pure writing time.”