https://www.rollingstone.com/product-recommendations/lifestyle/mariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280/
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“Mariah Carey season is officially underway as the Queen of Christmas makes her first holiday appearance of 2026 with a new Gucci campaign .”
“The bag comes with a chain strap and a leather strap, along with leather trim in Carey’s signature lavender colorway.”
“Account Welcome Manage Account Manage Print Account Sign Out Log In IT'S TIME Watch Hotel Workers Prep for Mariah Carey’s Arrival As Part of New Gucci Holiday Campaign Directed by Harmony Korine, the campaign also helps to unveil Carey's new 'Butterfly' collection with the Italian fashion house By Tim Chan Tim Chan Contact Tim Chan on X Contact Tim Chan by Email From Artist-Approved Headphones to Diamonds and Decor, Here Are 18 Luxury Gifts Worth Giving This Year Formula 1 Takes on Texas With Paddock Bar Pop-Up at Austin Honky-Tonk Brewers Championship Merch Has Dropped Online on the Heels of Milwaukee’s First World Series Win View all posts by Tim Chan November 2, 2026 Add us as a Google Preferred Source Gucci/YouTube If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.”
“Account Welcome Manage Account Manage Print Account Sign Out Log In Click to expand the Mega Menu Click to Expand Search Input Rollingstone Logo RS Recommends Watch Hotel Workers Prep for Mariah Carey’s Arrival As Part of New Gucci Holiday Campaign Facebook X google-preferred email Got A Tip?”
“SHOP MARIAH CAREY GUCCI CAMPAIGN The “ All I Want for Christmas Is You ” singer stars in Gucci’s new holiday video, showing off her new “Butterfly” collection, inspired by her 1997 album of the same name , and designed in collaboration with the Italian fashion house.”
“This year’s video, created in collaboration with beauty brand Sol de Janeiro , has already amassed more than 4.5 million views and counting on YouTube.”
“Gucci LUXURY GIFT IDEA Gucci Gossip Crystal Small Shoulder Bag $2,300 Buy Now AT GUCCI This bag features Gucci’s iconic GG canvas monogram with crystal embellishments throughout.”
“Directed by Harmony Korine, the clip finds hotel workers and guests scurrying about as they prepare a party in Carey’s honor.”
“Christmas trees are dressed, lights are strung, and candles are lit, just in time for the singer’s arrival (to the sounds of “All I Want for Christmas,” natch).”
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“The Queen of Christmas will also be looking to reclaim her throne at the top of the Billboard Hot 100, after Ella Langley’s “Choosin’ Texas” replaced “All I Want for Christmas Is You” as the biggest hit in Hot 100 history , with 25 weeks and counting.”
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“Gucci says the campaign celebrates “[Carey’s] role as a cultural icon and a fixture of the holiday season,” while capturing the “festive excitement of one of the most anticipated moments of the year.” Of course there are plenty of presents to go around too, with the campaign showing off the Italian fashion house’s collection of luxe handbags, shoes, and accessories for the season, all “offering inspiration for celebrations, winter escapes, and the many moments shared during the holidays,” per a release.”
“Gucci says the glittery piece “illuminates the holidays,” making it a festive piece to throw on for Christmas parties and New Year’s Eve gatherings alike.”