https://www.rollingstone.com/music/music-news/britney-spears-slave-4-u-vmas-25th-anniversary-gen-z-1235631530/
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““Slave 4 U” was the first single from Spears’ third studio album , Britney , which celebrates its 25th anniversary this October.”
“Sixty percent of these “discoveries” have come from Gen Z listeners.”
“Account Welcome Manage Account Manage Print Account Sign Out Log In Gen Z Can’t Stop Listening to Britney Spears’ ‘I’m a Slave 4 U’ Twenty-five years after her VMA performance, Spears' Neptunes-produced song has become a hit with Gen Z By Tim Chan Tim Chan Contact Tim Chan on X Contact Tim Chan by Email Macklemore Sets Solo Return to Concert Stage — And Ticket Prices to His Show Are Soaring Watch: Garth Brooks to Unveil ‘Double Live’ Vinyl Release With ‘Walmart Live’ Show Tonight Isaac Cruz vs Nestor Bravo PBC Livestream: How to Watch the Boxing Title Fight Online View all posts by Tim Chan September 25, 2026 Add us as a Google Preferred Source WireImage It’s been 25 years since Britney Spears stormed the VMAs stage with a snake on her shoulder to perform “I’m a Slave 4 U,” but new Spotify data shows a majority of the track’s listeners weren’t even born when the song came out.”
“While millennials grew up with Spears, Spotify says the majority of recent streams for “Slave 4 U” were from Gen Z listeners — e.g.”
“More than 55 percent of global streams in the past month came from the cohort.”
“Account Welcome Manage Account Manage Print Account Sign Out Log In Click to expand the Mega Menu Click to Expand Search Input Rollingstone Logo Music Gen Z Can’t Stop Listening to Britney Spears’ ‘I’m a Slave 4 U’ Facebook X google-preferred email Got A Tip?”
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“those born between 1997 to 2012.”
“What’s more, Spotify says there have been over 40 million “discoveries” of Spears’ catalog on the streaming platform this year, denoting people who are streaming her songs for the first time or “re-streaming” for the first time in six months or more.”
“In this article: Britney Spears, VMAs Music Music News More News Seven Artists, Three Days, One Album: Inside e.l.f.”
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“Perhaps more surprisingly, Spotify tells Rolling Stone that 27 percent of streams for the track were from listeners who were born in the years after Spears debuted the song on MTV.”