https://www.indiewire.com/news/box-office/avengers-doomsday-50-million-pre-sales-infinity-vision-1235215933/
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“In fact, Disney’s own criteria isn’t exactly groundbreaking .”
“So to paraphrase Thanos, where did all this rambling and analysis about Infinity Vision bring us?”
“But knowing that there are fanboys excited for an Avengers movie perhaps isn’t surprising.”
“Regardless, excitement for “Avengers: Doomsday” is clearly high however people are choosing to see it.”
“An IMAX screen by comparison is at least 60 feet wide.”
“It already surpassed “The Odyssey,” which did $40 million in pre-sales, and it’s approaching “Avengers: Endgame,” which made $60 million, but has a ways to go yet to catch the current record holder of “Spider-Man: Brand New Day,” which made $72 million.”
“Nolan and “The Odyssey” are giving IMAX more ammunition for those claims, as we wrote just yesterday that for the IMAX 70mm screenings specifically, of which there are about 40 theaters in the world, it has made $73 million on just those screens .”
“Disney is not going out of its way to release “Doomsday” in VistaVision the way Christopher Nolan or Paul Thomas Anderson might demand.”
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“Disney also lists that theaters need either immersive sound (like Dolby Atmos) or 7.1 sound and “brightness levels reaching either 14 footlamberts in 2D and/or 6 footlamberts in 3D.” We always say movies don’t have enough footlamberts these days.”
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“Disney’s CFO Hugh Johnston said at the Goldman Sachs Communacopia + Technology Conference that “Doomsday” has already surpassed $50 million in pre-sales domestic since going on sale on July 20, but that 70 percent of those sales (or $35 million if you’re doing the math) were for Infinity Vision tickets.”
“That said, Disney announced in June that it had received more than 7,500 applications from exhibitor screens globally to be considered for certification, so they’re at least taking this seriously for now.”
“And 4 Other Takeaways Read more TIFF Finally Has a Formal Film Market, but Sellers and Buyers Still Don’t Know What to Expect Read more September 9, 2026 5:31 pm Add us as a Google Preferred Source 'Avengers: Doomsday' ©Walt Disney Co./Courtesy Everett Collection Share Share on Facebook Post Share on LinkedIn Show more sharing options Submit to Reddit Pin it Post to Tumblr Email Print This Page Share on WhatsApp Disney announced on Wednesday that “ Avengers: Doomsday ” has already made $50 million in domestic pre-sales, a staggering number for a movie that still doesn’t open for over three months.”
“It’s impossible to know if ticket buyers are specifically going out of their way to buy a ticket for Infinity Vision over a regular theater without the branding (or if knowing a theater is in Infinity Vision is effective marketing for convincing someone to buy a ticket in advance), but Disney certainly likes seeing the numbers either way.”
“Disney will probably release other movies at some point with the Infinity Vision branding and keep this thing going for longer than just two movies, but it’s hard to fathom that a rival studio would adopt Infinity Vision for its own films or that theaters will embrace the branding for other movies in the long term.”
“What’s funny is that Infinity Vision is not a format like IMAX or even necessarily a specific premium large format (PLF) option that necessarily charges extra.”