https://lithub.com/jeff-jarvis-on-mark-twain-americas-first-celebrity-author-and-publisher/
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“So if readers couldn’t find books, books had to find their readers.”
“Subscription publishing brought advantages.”
“In 1874, the New York Tribune estimated that 50,000 agents were employed by subscription publishers.”
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“By collecting orders for books before printing, publishers knew how many copies to produce.”
“In our age of mass media, we have developed a skewed definition of big—a presumption that many means most.”
“During his lifetime, no book of Twain’s sold as well as quickly, fueling his chronic grievances with publishers.”
“Twain and Warren joined to write The Gilded Age , published by Bliss for a 10-percent royalty.”
“Twain thought he would be a better publisher.”
“Twain was inspired to publish the ambitious Library of American Literature with 1,700 selections by 500 authors in eleven volumes, but failed to grasp the perilous economics of selling such a gargantuan series by subscription.”
“I haven’t even a shadow of doubt of that.” Published in 1872, it sold 65,000 in the first year—again, respectable.”
“William Dean Howells dismissed subscription books, carving out a caveat only for his friend Twain: “No book of literary quality was made to go by subscription except Mr.”
“Nonetheless, the Webster Company’s agents sold 60,000 copies, rewarding the author with a check for $54,000.”
“Friedman provided an accounting: American Publishing sold 62,000 copies in the first year at $3.50 each for a total of $218,000.”
“In short, a celebrity,” wrote Ron Chernow.”
“He shifted publication of The Prince to his friend James Osgood.”