https://lithub.com/christs-craft-store-hobby-lobby-wouldnt-have-survived-its-first-year-without-the-godless-hippies/
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““I have a better idea,” David said.”
“David was disappointed, however, that she had never got to witness Hobby Lobby’s commercial success.”
““At the end of my mother’s life, God himself sent a company of angels to welcome her into his kingdom,” he concluded.”
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“Copyright © 2026 by Michael Blanding Christianity David Green evangelicalism Hobby Lobby Michael Blanding PublicAffairs religion The Gospel According to Hobby Lobby Michael Blanding Michael Blanding is a Boston-based investigative journalist, whose work has appeared in The New York Times , WIRED , Slate , The Boston Globe Magazine , Boston magazine, and other publications.”
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“Customers kept asking for the small frames, and David had a hard time finding them.”
“In 1974, the company took in $150,000 in gross revenue, with $36,000 in profit.”
“No Christian crusader espoused “family values” more than James Dobson, who created a nationwide radio network to spread conservative Christian ideals and mobilize voters.”
“The new wave of televangelists blended charismatic preaching with calls for donations as well as increasing calls to political action.”
““The long-haired hippies of that era would come into our store and sit down on the carpet to string together beads of various colors,” David remembered.”
“That was enough for David to consider quitting his job at TG&Y and working full-time for Hobby Lobby, giving up a $26,000 annual salary.”
“The following morning, after leading a pledge of allegiance to the Bible, church overseer M.A.”
“David filed with other congregants into the church’s brutalist concrete tabernacle to listen to speaker after speaker extol the virtues of Christ and detail the coming battle of Armageddon, when the Antichrist would fight Jesus for control of his kingdom.”
“The godless ’60s had radicalized many Christians who saw the toxic stew of drugs, rock ’n’ roll, and shallow commercialism as a sign of the end times and vowed to reverse the demonic tide.”
“Literary Hub » Christ’s Craft Store, Hobby Lobby, Wouldn’t Have Survived Its First Year Without the Godless Hippies Literary Hub Craft and Criticism Literary Criticism Craft and Advice In Conversation On Translation Fiction and Poetry Short Story From the Novel Poem News and Culture History Science Politics Biography Memoir Food Technology Bookstores and Libraries Film and TV Travel Music Art and Photography The Hub Style Design Sports Become A Member Lit Hub Radio The Lit Hub Podcast Awakeners Fiction/Non/Fiction The Critic and Her Publics Windham-Campbell Prizes Podcast Memoir Nation Beyond the Page First Draft: A Dialogue on Writing Thresholds The Cosmic Library Culture Schlock Reading Lists Reading Challenge Book Marks Best Reviewed Books CrimeReads True Crime The Daily Thrill Log In Craft and Criticism Fiction and Poetry News and Culture Lit Hub Radio Reading Lists Reading Challenge Book Marks CrimeReads Log In Christ’s Craft Store, Hobby Lobby, Wouldn’t Have Survived Its First Year Without the Godless Hippies Michael Blanding on the Origins of a Box Store Behemoth Via PublicAffairs Michael Blanding July 24, 2026 One day in 1970, Hobby Lobby’s oft-told origin story goes, twenty-eight-year-old David Green was sitting at a lunch counter in Oklahoma City sharing frustrations with fellow managers.”
“A former writing fellow at Brandeis University and The Harvard Kennedy School, he has taught feature writing at Tufts University, Emerson College, and GrubStreet Writers.”
“As orders poured in from across Oklahoma and Texas, the partners cut at night while David’s wife Barbara and their sons, Mart and Steve—nine and seven years old—glued frames at the kitchen table by day.”
“David thought about the message later as he gazed out the airplane window on this way home.”
“When he got home, he prayed with Barbara, and they agreed it could work, so they dropped four postdated checks in the mail to Tennessee.”
““This was what God meant for us to do.” The bet paid off, as the company increased its revenue the following year by almost five times to nearly $750,000.”
““It’s an adventure.” In the coming years, David and his family would devote more and more of their money and time to that adventure, working to ensure that Jesus’s message of salvation reached around the globe.”