https://lithub.com/a-culture-of-collaboration-the-legacy-of-lunigianas-traveling-booksellers/
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“And they sold books as well, which they often didn’t know how to read.”
“Even today, certain towns in Lunigiana are remembered for their particular merchandise.”
“The booksellers departed from Parana, Mulazzo, and Montereggio.”
“* One day, Emanuele Maucci decided to shift direction in his life.”
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“This huge itinerant market could make deliveries to almost every door.”
“Some of the sellers, by now living in northern cities and proud of their well-displayed books on nicely lit shelves inside their new stores, decided to make a monument to and for themselves, since no one else would think of doing so.”
“____________________________ From The Patient Wait of the Stones: Time and Memory in Lunigiana by Antonio Romani, translated by Antonio Romani and Martha Cooley.”
“They created a new kind of literary prize, the Bancarella (the “Bookstand” Prize), whose name itself established its difference from many other awards already in existence.”
“But words and smiles were for selling.”
“Then they began using hand carts, then carts pulled by horses, then motorized carts when the roads became drivable.”
“By tradition, the barsan departed from Vespeno, Groppo, Darbia, and Pieve.”
“The itinerants were all a bit peculiar, capable of making imprudent choices.”
“The booksellers were not the only itinerant sellers of Lunigiana, but they were the most admired.”
“When he returned to Parana during summertime, he spoke only dialect, a mix of local Tuscan, Emilian, and Ligurian.”
“Not in Lunigiana, where no one read; instead, he chose Barcelona in Spain, founding a publishing house there in 1892.”
“The juries of this prize would be composed exclusively of booksellers, and the books to be awarded would be chosen from among the bestsellers.”
“Literary Hub » A Culture of Collaboration: The Legacy of Lunigiana’s Traveling Booksellers Literary Hub Craft and Criticism Literary Criticism Craft and Advice In Conversation On Translation Fiction and Poetry Short Story From the Novel Poem News and Culture History Science Politics Biography Memoir Food Technology Bookstores and Libraries Film and TV Travel Music Art and Photography The Hub Style Design Sports Become A Member Lit Hub Radio The Lit Hub Podcast Awakeners Fiction/Non/Fiction The Critic and Her Publics Windham-Campbell Prizes Podcast Memoir Nation Beyond the Page First Draft: A Dialogue on Writing Thresholds The Cosmic Library Culture Schlock Reading Lists Reading Challenge Book Marks Best Reviewed Books CrimeReads True Crime The Daily Thrill Log In Craft and Criticism Fiction and Poetry News and Culture Lit Hub Radio Reading Lists Reading Challenge Book Marks CrimeReads Log In A Culture of Collaboration: The Legacy of Lunigiana’s Traveling Booksellers Antonio Romani Explores the Development of Bookselling, From the Italian Countryside to the World's Great Cities Via Galpón Press Antonio Romani July 22, 2026 In certain borghi (small medieval villages) in Lunigiana several centuries ago, some impoverished mountain people, pushed by necessity, began climbing the arduous paths of the Apennines and then descending and dispersing across the northern plain to sell sacred images, almanacs, sharpening stones, trinkets, remnants of fabric, and household utensils.”
“As far as I’m aware, the original itinerant booksellers from Parana, Montereggio, and Pontremoli who also opened major bookstores in various northern Italian cities didn’t open any in Lunigiana.”
“So he too went, with a basket of books.”
“Flags didn’t matter, nor did political projects designed for some tomorrow that was always too far off.”
“They had in common poverty, the will to work, and a courage that came from having no alternatives.”
“The first itinerant sellers, either barsan or booksellers, would load their merchandise into wicker baskets they carried on their backs.”