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“Fintech websites, product launches, conference stands, investor decks, or onboarding journeys.”
“Credibility reflects trust and that is a fundamental requirement for all parties in financial services.”
“20, 2025 • Peter Curk The story of 2025 wasn’t about extremes; it was about recalibration.”
“Yet, fintech firms have spent years reducing the very characteristics that make them memorable.”
“Read more » A Strategic Look Back at Crypto and the Macro in 2025 Dec.”
“The real cost of the credibility myth — FINTECHNA Skip navigation Home Events Authors Abay Serkebayev Abhishek Pitti Adam Ball Adam Ben Gur Adam Burgess Adam Fard Adam Strange Aicha Zerrouky Akhil Rao Alejandro Quintero Corral Alena Vydysh Alexi Karalis Alfredo Muñoz Ríos Alice Kasper Amir Kabir Amir Tabakovic Anas El Arkoubi Andreas Simou Andrew Beal Andrew Hayden Andy Taylor Anirudh Singh Anna Przewoznik Anthony Walton Assaf Tayar Basil Chatha Bethan Watson Bhupesh Yadav Brett van Aswegen Brian Hanrahan Carlo de Meijer Charles Damen Chirag Shah Chris Ellis Chris Huggett Chris Rigoni Colin Bristow Dan Roseman Daniel Gusev Daniel Ifechukwude Davaasuren Baasandorj David Handlos David O'Hearns Dean Demellweek Dennis Hillemann Dusty Wunderlich Elizabeth Gujral Elliott Hoffman Enrico Molinari Erik Ralston Erika Eliasson-Norris Esther Groen Fionn Travers-Smith Fiyin Ogunlesi Garima Chaudhary Gary Prince Guido Ampollini Harrison Smith Helena Wood Himanshu Kolhekar Hristina Nastevska Ian Bradbury Isabella Ferreira Ivan Glazachev Ivan Nevzorov Ivo Gueorguiev James Abbott James Hickson James Johnston Jat Sahi Jayakumar Venkataraman Jeonghwan Cho Jeremy Haddock John Josi Johnny Steele Joost van Houten Joris Lochy Julio Gómez Kaj Burchardi Katie Hayes Katie Tejada Kirsty Sharman Konstantin Rabin Kris Simpson Krista Griggs Kumar Tanmay Kyle Perez Lili Metodieva Louis Carbonnier Louise Shorthouse Luke Hinchliffe Mabel Khaw Manan Sagar Manuel Silva Martínez Mark Colonnese Mark Grindey Mark Molyneux Mark Preston Marten Nelson Massimo Buonomo Mateusz Chrobok Matic Jug Matt Duckworth Matteo Carbone Michele Mandelli Miguel Armaza Mike Kiersey Miley Dowing Mohammad Reza Nabizadeh Mohammed Kafil Mykyta Grechyna Nadine Pichelot Nakul Gupta Nigel Cannings Oleksandr Rudakov Orla Forrest Pamela Tatam Pat Patel Pavan Belagatti Peter Curk Piroune Balachandran Prasanna Rajendran Rachel Scanlon Raj Shah Rebecca Barnatt-Smith Rhian Lewis Richard McCall Richard Paxton Richard Thornton Robin Happel Roger Portnoy Rohas Nagpal Rory Kenny Ryan Zauk Sam Boboev Sam Ghosh Sam Healey Samina Hussain-Letch Samuel Feldman Scott Onder Serge Bejjani Shane Rodgers Sotirios Nossis Soumaya Hamzaoui Spiros Margaris Stan Kihu Stanislav Andreev Stefan Kovach Stephan Wolf Susanne Fromm Tabz Qadir Tal Daskal Thomas Quinn Todd Baker Toine van Beusekom Tom Kellermann Vaibhav Malik Vaibhav Malik Victor Schabbel Vivek Sahni Xavier Giandominici Yahya Mohamed Mao Yulia Barabash Zack van Niekerk Şebnem Elif Kocaoglu Ulbrich Topics AML Banking Blockchain Cryptocurrencies Fintech Insurtech Interviews Lending Open Banking Payments Platform-as-a-service Regulation Technology User Experience Funding Press Releases Search Search The real cost of the credibility myth The Fintech Look-Alike Problem Serge Bejjani • July 1, 2026 Fintech firms don't set out to look alike.”
“16, 2025 • Zack van Niekerk Read more » DORA: how do we know when we’re compliant?”
“23, 2025 • James Johnston Read more » Crypto License Choices in 2025: EU Stability or Global Flexibility?”
“AUTHOR > Serge Bejjani Serge Bejjani is co-founder and CEO of Shootday , a global photography and video production partner for businesses, operating across 150+ cities worldwide.”
“But, in a market where everyone looks credible, being remembered may become the most valuable differentiator of all.”
“Marketing functions test messaging, optimise acquisition costs, and refine positioning.”
“Characteristics associated with success are adopted and repeated.”
“The credibility myth rests on the assumption that professionalism and distinctiveness sit at opposite ends of a spectrum.”
“Product teams obsess over customer experience.”
“Investors are reassured by patterns they recognise and, thus, founders are incentivised to avoid unnecessary deviation.”
“Over time the industry has developed a clear idea of what, they believe, credibility looks like.”
“Same visual language.”
“Peer pressure The fintech sector is filled with intelligent people making thoughtful decisions.”